X (Twitter) Analytics in Publlish
A guide to X (Twitter) analytics in Publlish: impressions, engagements, likes, reposts, replies, quotes, bookmarks, URL clicks, follower growth, hashtag clicks and tweet-level metrics — plus the API limits to know about.
Publlish's X analytics show how your posts perform, how your audience is growing, and — most importantly for traffic campaigns — how many people click your links.
Go to Analytics → Channels → X (Twitter) to open it.
Account Header
- Followers
- Impressions
- Eng Rate
- URL Clicks
Public vs Private Metrics
X splits its metrics into two kinds, and they have different history limits:
Public metrics — likes, reposts, replies, quotes and bookmarks. These cover your last 3,200 posts, whatever period you select.
Private metrics — impressions, engagements, URL clicks, profile clicks, detail expands, media views and hashtag clicks. X limits these to the last 30 days.
The Account Overview shows both groups separately so you always know which is which.
Impressions and Engagements
- Daily Impressions — how many times your posts were displayed (30-day window)
- Daily Engagements Total — likes, reposts, replies, clicks and follows combined
Public Engagement Breakdown
- Likes, Reposts & Replies — your core public metrics over time, both periods
- Quotes & Bookmarks — quote posts show how far your ideas travel with commentary; bookmarks show save-for-later interest
Follower Analytics
X doesn't provide a "followers gained" figure. Publlish records your follower count every day and calculates the change, so your growth trend starts from the day you connected X to Publlish.
URL Performance
Critical if you use X to drive website traffic:
- URL Clicks (Daily) — clicks on links in your posts
- Profile Clicks vs URL Clicks — profile discovery vs direct link traffic, both periods
Engagement Depth Signals
X offers signals other platforms don't, such as bookmarks, detail expands (people clicking to read the full post) and the share of reposts that were quotes. Together they show how deeply people engage, not just whether they tapped like.
Media Performance and Hashtags
- Media Views vs Engagements — photo and video views against interactions
- Hashtag Clicks — clicks on hashtags in your posts, showing which topics spark interest
- Top Hashtags — your best hashtags by impressions and engagement rate
Tweet Library
Filter posts by All, Top Performing, Link Tweets or With Media. Click a post to see public and private metrics side by side, how its engagement breaks down, its performance vs your account average, and derived metrics: engagement rate, bookmark rate, URL CTR, amplification ((reposts + quotes) ÷ likes), conversation rate and detail expand rate. You'll also see top replies with a link to view all replies on X.
Frequently Asked Questions
Why do impressions only go back 30 days? X limits private metrics such as impressions and URL clicks to 30 days. Public metrics like likes and reposts cover a longer range.
Why does my follower growth chart start recently? X doesn't share follower gains directly. Publlish tracks your follower count daily from the day you connected, so the trend builds from there.
What's a good bookmark rate? Above 0.15% of impressions is a strong signal that people find your post worth saving.
Do I need a verified account for analytics? No. Analytics work for any X account connected to Publlish.