Publlish Analytics Overview

Get to know Publlish Analytics: cross-channel dashboards, per-channel deep dives, Smart Insights and white-label reports for Instagram, Facebook, LinkedIn, X, YouTube and TikTok.

Publlish Analytics shows you how your social media is performing — across every connected channel in one place, or one channel at a time in detail. You can spot what's working, find out why, and turn it into a report your team or clients can read in minutes.

This guide walks through how Analytics is organised so you know where to find everything.

What You Can Do with Publlish Analytics

See all your channels at a glance — total reach, impressions, engagements, engagement rate, follower growth and posts published, combined across every connected channel
Dig into each channel — dedicated analytics pages for Instagram, Facebook, LinkedIn, X (Twitter), YouTube and TikTok
Compare time periods — put this period next to the previous one and see exactly what changed
Open any post — see detailed performance for a single post, video, Reel or tweet
Get Smart Insights — automatic anomaly alerts and AI recommendations based on your own data
Build and schedule reports — branded PDF, CSV, slide and web-link reports, sent automatically

How Analytics Is Organised

Open Analytics from the main Publlish navigation. The left-hand menu is split into four groups:

Overview

All Channels — your cross-channel dashboard. All Channels guide →

Channels

Instagram, Facebook, LinkedIn, X (Twitter), YouTube and TikTok — one deep-dive page per platform
Pinterest and Google Business Profile — coming soon

Intelligence

Smart Insights — anomaly alerts and AI recommendations

Coming soon

Industry benchmarks — compare your engagement and growth against your industry average
Competitor tracking — follow competitor accounts side by side with your own
Sentiment analysis — understand the tone of comments on your posts

Reports

Reports Hub — every report you've created
Scheduled — reports that are delivered automatically
Report Builder — create a new custom report

Choosing Which Brand You're Looking At

If you manage more than one brand (for example, as an agency), use the brand switcher at the bottom of the left menu. You can:

Pick a single brand to see only that brand's channels
Choose Show All to see every channel across all brands

Every dashboard, chart and report respects the brand you've selected — so a client's numbers never mix with another client's.

The Header Controls

At the top of every Analytics page you'll find:

Last synced — when Publlish last pulled fresh data from the platforms, and the date range the data covers
Date range picker — choose the period you want to analyse
Compare to — choose the period to compare against (for example, the previous month)
Refresh (↻) — pull the latest data on demand
↓ CSV — download the underlying data
↗ Export PDF — export the current view as a PDF

Before You Start

Analytics can only show data for channels that are connected to Publlish. If a channel is missing or its data looks out of date:

Go to Channels and check the channel shows as Connected
If it shows a warning, refresh the connection — Refreshing a channel →
Return to Analytics and click Refresh (↻)

Some platforms limit how much history they share. See Analytics data limits by platform →

Frequently Asked Questions

Which platforms does Publlish Analytics support? Instagram, Facebook, LinkedIn, X (Twitter), YouTube and TikTok. Pinterest and Google Business Profile analytics are coming soon.

How often is analytics data updated? Publlish syncs data from each platform regularly. The "Last synced" time at the top of the page tells you exactly when. Click Refresh (↻) to pull the latest data.

Can I see all my brands together? Yes. Use the brand switcher and choose Show All to see every channel across all brands.

Do I need to set anything up to use Analytics? No. As soon as a channel is connected, Publlish starts collecting its analytics.

Are industry benchmarks or competitor tracking available? Not yet. Industry benchmarks, competitor tracking and comment sentiment analysis are coming soon.

Can I share analytics with clients who don't use Publlish? Yes. Build a report and share it as a PDF, CSV, slides, or a password-protected web link. Sharing reports →