LinkedIn Analytics in Publlish
Use Publlish to analyse your LinkedIn Company Page: impressions, follower growth, engagement rate, the six LinkedIn reactions, and B2B demographics by industry, seniority, job function and company size.
LinkedIn analytics in Publlish are built for B2B marketers. As well as reach and engagement, you get something no other platform offers: who your followers are professionally — their industry, seniority, job function and company size.
Go to Analytics → Channels → LinkedIn to open it.
Company Pages Only
LinkedIn's API shares full analytics for Company Pages. Analytics for posts on personal profiles require a separate LinkedIn partner approval that isn't available to standard apps, so personal profile analytics aren't available in Publlish.
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- Followers
- Impressions
- Avg Eng Rate
- Avg CTR (click-through rate)
LinkedIn Page analytics include up to 2 years of history.
Impressions and Page Views
- Daily Impressions (Organic vs Paid) — total impressions with an organic breakdown, both periods
- Page Views & Unique Visitors — how many people visited your Company Page and how many views they generated
Follower Analytics
- Follower Growth (Organic vs Paid) — total followers over time
- Weekly Gains vs Losses — net follower change, Period A vs Period B
Engagement
- Engagement Rate (Daily) — (clicks + reactions + comments + reposts + follows) ÷ impressions
- Clicks, Reactions & Reposts — engagement breakdown over time
Reaction Breakdown
LinkedIn has six reactions: Like, Celebrate, Support, Love, Insightful and Curious. The reaction mix tells you how your content lands — lots of "Insightful" suggests thought leadership is working; lots of "Celebrate" suggests company news and milestones resonate. Compare the mix between periods to see shifts.
Content Type Performance
See the average engagement rate for each format — Articles, Documents, Videos, Carousels and Text Posts — so you know which formats to invest in.
B2B Audience Demographics
This section is unique to LinkedIn:
- Industry — which industries your followers work in
- Seniority — from entry-level to C-suite, so you can see how many decision-makers follow you
- Job Function — which departments your followers work in (Marketing, Sales, Engineering, etc.)
- Company Size — the employee count of your followers' companies
- Top Countries
- Employee vs Non-Employee — how many followers work at your own company. If more than 20% are employees, Publlish flags it so you can focus on attracting external decision-makers.
Page Views by Section
See which parts of your Company Page visitors explore — Overview, Posts, About, Jobs, Life, People and Products. Useful for employer branding and recruitment.
Post Library
Filter posts by All, Text, Articles, Video or Docs and click any post to see its reaction mix vs your page average, performance vs your average post, and derived metrics: CTR, reaction rate, repost rate, follow rate (follows per 1,000 impressions) and, for videos, view rate and watch milestones. Post-level analytics →
Frequently Asked Questions
Can I see analytics for my personal LinkedIn profile? No. LinkedIn only shares analytics for Company Pages with standard apps. You can still publish to personal profiles through Publlish.
Why does LinkedIn ask me to reconnect every few months? LinkedIn requires periodic re-authorisation as a security policy. Refreshing a channel →
What is a good LinkedIn engagement rate? It varies by industry. Track your own rate over time using period comparison. Industry benchmarks in Publlish are coming soon.
Why is my follower demographics data blank? LinkedIn only shares demographic breakdowns once a Page has enough followers to keep individuals anonymous.