Post-Level Analytics in Publlish
Open any post in Publlish to see its full performance: reach, engagement, comparison with your account average, derived metrics, engagement velocity, retention curves and top comments.
Channel analytics tell you how you're doing overall. Post-level analytics tell you why — which individual posts drove the results, and what made them work.
How to Open a Post's Analytics
- Go to Analytics and open a channel (or the All Channels overview)
- Find the post in the Top Posts table, the Content / Post / Video / Tweet Library, or the Top Performing Content table
- Click the post — its analytics open in a side panel
- Use the ‹ › arrows to move to the previous or next post without closing the panel
- Click ✕ to close
What You'll See for Every Post
Post details — the post type (Reel, Photo, Carousel, Video, Short, Article, Link tweet, etc.), date, caption and channel.
Key metrics — reach, impressions, likes, comments, shares, saves and any other metrics the platform provides for that post.
Quick performance chips — the post's most important rates, highlighted green when they're strong. For example:
- Instagram: reach rate, save rate, share rate (and watch efficiency for videos)
- TikTok: FYP rate, completion, save rate, share rate
- YouTube: subscriber conversion, like rate, watch efficiency, CTR
- X: engagement rate, bookmark rate, amplification, URL CTR
- LinkedIn: engagement rate, CTR, follow rate (and view rate for videos)
- Facebook: engagement rate, viral rate, click rate
Performance vs your average — a side-by-side comparison of this post against your average post in the same period. It's the fastest way to tell whether a post was genuinely above average.
Derived metrics — rates Publlish calculates from the raw numbers. See the full list with formulas →
Top comments — the most relevant comments, with a link to view all comments (or replies on X) on the platform.
Coming soon: comment sentiment analysis, showing whether reactions to a post are positive, neutral or negative.
Platform-Specific Post Insights
Instagram — engagement velocity: cumulative engagement over the first 7 days after posting, so you can see whether a post took off fast or grew slowly.
Facebook — organic, paid and viral reach for the post, and all six reaction types.
LinkedIn — the post's reaction mix compared with your page average; for videos, watch milestones at 25%, 50%, 75% and 100%.
X (Twitter) — public metrics (free, long history) and private metrics (impressions and clicks) shown side by side, plus how the engagement breaks down.
YouTube — the audience retention curve compared with similar videos, traffic sources, the top search terms that found the video, and view velocity over the first 14 days.
TikTok — a retention curve showing drop-off at every 10%, traffic sources for that video (including FYP share), viewer age and countries, and the sound used.
How to Use Post Analytics
- Find your formula. Open your top 5 posts and look for patterns — format, length, hook, posting time, topic.
- Diagnose drop-offs. On video, the retention curve shows exactly where people stop watching. Fix the first few seconds first.
- Compare against average, not against your best post. "Above average" is the real test of whether something worked.
- Turn winners into templates. Save the structure of top posts as templates for future content. Using post templates →
Frequently Asked Questions
Can I see analytics for posts I didn't publish through Publlish? Yes. Publlish pulls analytics for posts published on the connected account, including those posted natively.
Why are some metrics missing for an older post? Some platforms limit how far back post data is available — for example, Stories data expires after 14 days and TikTok analytics cover 30 days.
Why is YouTube retention missing for a new video? YouTube takes 48–72 hours to process retention data.