Using the All Channels Overview Dashboard
Learn how to read the Publlish All Channels dashboard: combined reach, impressions, engagement rate and follower growth, channel breakdown cards, trend charts and your top-performing posts across every platform.
The All Channels dashboard is the home page of Publlish Analytics. It answers one question fast: how is our social media doing overall? Everything on this page combines data from all the channels in the brand you've selected.
To open it, go to Analytics → Overview → All Channels.
The Headline KPIs
Six numbers sit across the top of the page. Each shows the change against your comparison period (green ↑ for up, red ↓ for down).
| Metric | What it means |
|---|---|
| Total Reach | Unique accounts that saw your content across all channels |
| Total Impressions | Total number of times your content was displayed |
| Total Engagements | All likes, comments, shares, saves, clicks and other interactions |
| Avg Eng. Rate | Your average engagement rate across all channels |
| Net Followers | Followers gained minus followers lost, across all channels |
| Posts Published | How many posts went out during the period |
Engagement rate changes are shown in percentage points (pp) — for example, going from 5.9% to 6.8% is +0.9pp.
Smart Insights Preview
Just below the KPIs you'll see your latest Smart Insights — short, plain-English observations such as "TikTok is your fastest-growing channel" or "Best time to post on Instagram". Each one links straight to the analytics that back it up. Click View all → to open the full Smart Insights page. Smart Insights guide →
Channel Performance Trend
This line chart shows how each channel performed over the selected period. Use the toggles above the chart to switch between:
- Reach
- Impressions
- Engagements
- Followers
Each channel gets its own line, so you can quickly see which platforms are driving growth and which are flat.
Channel Breakdown Cards
Every connected channel gets a summary card with its four most important metrics and their change versus the comparison period. The metrics shown are chosen to suit each platform:
- Instagram — Reach, Engagement Rate, New Followers, Impressions
- Facebook — Reach, Engagement Rate, New Likes, Impressions
- LinkedIn — Impressions, Engagement Rate, New Followers, Click Rate
- X (Twitter) — Impressions, Engagement Rate, New Followers, Link Clicks
- YouTube — Views, Retention, New Subscribers, Average View Duration
- TikTok — Views, Engagement Rate, New Followers, Average Watch %
Click View Details → on any card to open that channel's full analytics page.
Top Performing Content — All Channels
At the bottom of the page is a ranked table of your best posts from every channel. For each post you'll see:
- Channel and format (Reel, Carousel, Short, Article, etc.)
- Reach
- Engagements
- Engagement rate
- Saves
- Publish date
To filter and sort the table:
- Use the channel filter to show All Channels or a single platform
- Choose how to rank posts: By Reach, By Engagements or By Eng Rate
- Click any post to open its detailed post analytics — Post-level analytics →
Tips for Using the Overview
- Start every review here. Look at the six KPIs first, then use the channel cards to find which platform caused the change.
- Sort Top Content by Eng Rate, not just Reach. High-reach posts are often driven by one viral moment; high engagement-rate posts show what your audience genuinely likes.
- Use the brand switcher to review one client at a time.
Frequently Asked Questions
Is Total Reach just all my channels' reach added together? It's the combined reach across your channels. Because the same person can follow you on more than one platform, treat it as a guide to your total audience rather than an exact count of unique people.
What does "pp" mean next to engagement rate? Percentage points. If your engagement rate goes from 5.9% to 6.8%, that's an increase of 0.9 percentage points.
Why is one of my channels missing from the breakdown? The channel may be disconnected, or it may belong to a different brand. Check the brand switcher and your Channels page.
Can I export this dashboard? Yes. Use ↓ CSV for the data or ↗ Export PDF for a formatted snapshot.