Audience Demographics and Best Time to Post
Learn who your audience is and when they're online. Publlish shows age, gender, location, device and B2B demographics, plus best-time-to-post heatmaps for every connected channel.
Knowing who your audience is and when they're online is one of the easiest ways to improve results. Publlish shows both for each connected channel.
Where to Find It
Open any channel under Analytics → Channels and scroll to Audience Demographics and Best Time to Post. Demographics are shown for your current period (Period A), because audience make-up changes slowly.
Demographics by Platform
| Platform | Demographics available |
|---|---|
| Age, gender, top countries, top cities | |
| Age, gender, top countries, top cities, fans by locale (language/region) | |
| Industry, seniority, job function, company size, top countries, employee vs non-employee | |
| YouTube | Age, gender, device type, top countries, operating system, subscribed vs non-subscribed views |
| TikTok | Age, gender, device type, top countries |
On YouTube and TikTok, you can also see the demographics of viewers for a single video, which can be very different from your followers — especially for videos that went viral.
Best Time to Post
Each channel has a Best Time to Post view showing when your followers are online:
- Instagram — a heatmap of follower activity by hour and day
- Facebook — online fans by hour
- TikTok — follower active times
Your 📌 Peak window is highlighted. The All Channels overview also summarises your best windows, for example "Tue–Thu, 6–8 PM · Sat 11 AM–1 PM".
How to Use Best Time to Post
- Open the channel's Best Time to Post view and note your peak windows
- Go to your posting schedule and move your time slots into those windows — Understanding your post queue →
- Run the new schedule for 2–4 weeks
- Compare reach before and after using period comparison →
Smart Insights will also tell you when your posting times don't match your audience's active hours. Smart Insights →
Using Demographics in Your Strategy
- Location — schedule for the time zone where most of your audience lives, not where your team is.
- Age — match tone, references and formats to your biggest age group.
- LinkedIn seniority — if most followers are entry-level but you sell to directors, adjust your content to attract decision-makers.
- Device type — a mostly mobile audience means vertical video and large, readable text.
Frequently Asked Questions
Why are demographics blank for my account? Platforms only share demographics once an account has enough followers to keep individuals anonymous. Small or new accounts may see limited data.
Are best times based on my audience or general data? Your own audience. Publlish uses when your followers are actually online.
What time zone are best times shown in? Your Publlish account's time zone.