Smart Insights in Publlish
Smart Insights automatically spots drops, spikes and stalls in your social media performance and gives AI recommendations on what to post, when and how often — based on your own data.
Most people don't have time to study charts every day. Smart Insights does it for you — it watches your analytics, flags anything unusual, and tells you in plain English what to do about it.
Go to Analytics → Intelligence → Smart Insights to open it. You'll also see your latest insights on the All Channels overview.
The Summary Bar
At the top of the page:
- Active Insights — how many insights are live, and how many are new today
- Anomaly Alerts — issues that need attention
- Recommendations — suggested actions, and how many are new this week
Anomaly Alerts
Anomaly alerts flag sudden or unusual changes in your data — good or bad — and explain the likely cause. Examples:
- 📉 A drop — "Facebook engagement dropped 18% this week." Publlish looks at what changed (for example, posts going out at a different time than your audience is active) and tells you the likely reason.
- ⚡ A spike — "Unusual TikTok reach spike." One video got far more views than usual; Publlish points out what was different (such as the trending audio used) so you can repeat it.
- 🔍 A stall — "LinkedIn follower growth stagnant for 3 weeks." Publlish connects it to a cause, such as posting frequency dropping.
Each alert shows how long ago it was raised.
AI Recommendations
Recommendations are specific, data-backed suggestions, each labelled High Impact or Medium Impact. Examples:
- Increase posting frequency on your best-performing channel, with an estimate of the follower growth it could bring
- Shift your content mix towards the format that performs best (for example, more Reels)
- Publish more of your highest-converting content type (for example, LinkedIn articles)
- Reschedule posts into the hours when your audience is most active
Every recommendation links straight to the analytics behind it — such as "View TikTok analytics →" or "Check IG posting schedule →" — so you can check the evidence before acting.
Coming Soon
Industry benchmarks (your engagement and growth compared with your industry average) and competitor tracking are coming soon to Smart Insights.
How to Get the Most from Smart Insights
- Check it weekly. New insights appear as your data changes.
- Act on High Impact first. These are where Publlish expects the biggest gains.
- Test, then measure. Make one change at a time, then use period comparison to see if it worked.
- Use insights in client reports. Reports can include a Smart Insights section with key recommendations for the period.
Frequently Asked Questions
Are Smart Insights based on my data or general advice? Your own data. Every insight is based on your channels' actual performance.
How often are insights updated? Smart Insights updates as new data syncs from your channels. Each insight shows when it was created.
Can I include insights in reports? Yes. Reports can include a Smart Insights section with the key recommendations for the period.
Will Publlish make changes automatically? No. Smart Insights only recommends. You decide what to change.