Facebook Analytics in Publlish
Learn how to use Facebook analytics in Publlish: organic, paid and viral reach, fan growth, the six reaction types, negative feedback score, video views, page actions, demographics and post-level insights.
Publlish's Facebook analytics give you a complete view of your Facebook Page — where your reach comes from, how your fan base is changing, how people react, and whether anything is hurting your distribution.
Go to Analytics → Channels → Facebook to open it.
Page Header
- Page Fans — people who like your Page
- Period Reach
- Engagements
- Negative Feedback
Facebook Page analytics include up to 2 years of history.
Reach Breakdown: Organic, Paid and Viral
Facebook is one of the few platforms that tells you where your reach came from:
- Organic — people who saw your post in their feed or on your Page
- Paid — people reached through ads or boosted posts
- Viral — people who saw your content because someone else interacted with or shared it
The Daily Reach by Source chart shows all three for each day, with the total of both periods as dashed lines. The Period A Reach Mix shows the split as a percentage.
Impressions and Engagements
- Daily Impressions — total impressions per day, both periods
- Post Clicks & Engagements — clicks, reactions, comments and shares, both periods
Fan Analytics
- Fan Growth Trend — your total Page Likes over time
- New Fans vs Fan Removes — weekly gains and losses, Period A vs Period B
Reaction Breakdown
See how people react to your content across all six Facebook reaction types: Like, Love, Haha, Wow, Sad and Angry. Compare the reaction mix between periods to see if the tone of your audience's response is changing.
Negative Feedback Score
Negative feedback means people hid your post, reported it as spam, or unliked your Page because of a post. Facebook's algorithm reduces the reach of Pages that generate a lot of negative feedback, so this is an early warning signal.
Publlish calculates your Negative Feedback Rate (per 1,000 impressions) and gives you a status:
- ✅ Healthy — under 0.5 per 1,000 impressions
- ⚠ Watch — 0.5 to 1.5 per 1,000 impressions
- 🚨 High Risk — 1.5 or more per 1,000 impressions
If you're in Watch or High Risk, look at your recent posts for content that may be off-topic, too frequent, or overly promotional.
Video Analytics
Daily Video Views & Watch Time — views (3+ seconds) and total minutes watched for each day, both periods.
Page Actions
See how many people clicked your Page's Website, Phone and Directions buttons, Period A vs Period B.
Audience Demographics and Best Time to Post
- Age, Gender, Top Countries, Top Cities
- Fans by Locale — the top languages and regions of your fans
- Best Time to Post — when your fans are online, by hour, with your peak highlighted
Facebook Stories
Facebook Stories data is available for 14 days after posting, and Facebook shares fewer story metrics than Instagram. Publlish shows impressions and reach per story for both periods, plus story count, average views, completion rate and exit rate.
Facebook Groups
Facebook heavily restricted access to Groups data in 2019. Groups analytics need special approval from Meta and the Group admin must grant access manually. Even then, many metrics are unavailable and history is limited to 90 days. Expect limited Groups analytics compared to Pages.
Post Library
Every post is listed in the Post Library. Filter by All, Photos, Videos, Links or Reels, then click a post to see:
- Organic, paid and viral reach for that post
- All six reaction types
- Performance vs your Page average
- Derived metrics: engagement rate, click rate, share rate, viral rate, negative feedback rate and organic/paid split
- Top comments
Frequently Asked Questions
Why is my paid reach showing zero? Paid reach only appears when you've run ads or boosted posts during the period.
What should I do if my negative feedback status is High Risk? Review the posts with the highest negative feedback rate in the Post Library. Reduce posting frequency, avoid clickbait-style captions, and make sure content matches what your fans followed you for.
Can I see analytics for my Facebook Group? Only partially. Facebook restricts Groups data and requires Meta approval plus manual admin access. Page analytics are far more complete.
How far back does Facebook data go? Up to 2 years for Page data, 14 days for Stories and 90 days for Groups.