Connecting Your Facebook Page to Publlish
Learn how to connect your Facebook Page to Publlish, what admin access you need, how to select the right Page, and what to do if your Facebook connection breaks or fails.
Connecting a Facebook Page to Publlish is usually one of the quickest channel connections — but it does require you to have the right admin access on the Page, and there are a few things that can trip you up if you manage multiple Pages or have a complex Facebook Business Manager setup.
This guide walks you through the connection process and covers the most common issues teams run into.
What You Need Before You Start
- A Facebook Page — personal profiles cannot be connected; you need a Page
- Admin access to that Facebook Page — Editor access is not sufficient for all publishing operations; Admin role is recommended
- The Facebook account with admin access must be logged in to your browser before you start
If you're connecting on behalf of a client, make sure you've been added as an Admin on their Facebook Page before trying to connect it in Publlish.
Facebook Pages vs. Personal Profiles — Key Difference
Publlish can only connect to Facebook Pages, not personal Facebook profiles. This is a Facebook API restriction — Meta does not allow third-party tools to post to personal profiles.
If you or your client only has a personal Facebook profile, you'll need to create a Facebook Page first. This doesn't require giving up the personal profile — a Page is a separate entity that sits alongside your personal account.
Learn more about the differences between Facebook Pages and profiles
How to Connect Your Facebook Page
- In your Publlish dashboard, go to Channels → Connect a Channel
- Select Facebook Page
- You'll be redirected to Facebook — log in with the account that has Admin access to your Page
- Grant Publlish the permissions it requests — make sure you allow all permissions, including Page management and posting access
- A list of Pages your account manages will appear — select the Page you want to connect
- Click Connect
Your Facebook Page will now appear in your Channels list with a connected status.
Connecting Multiple Facebook Pages
If you manage multiple Facebook Pages (for example, different clients or multiple brand pages), you can connect each one separately in Publlish. Each connected Page counts as one channel on your plan.
To connect additional Pages, go through the connection flow again and select a different Page each time. See plan channel limits →
Setting Up Facebook Domain Verification
If you regularly share links to your own website on Facebook through Publlish, setting up Facebook Domain Verification ensures your link previews display correctly and protects your content from being edited by others when shared.
Domain verification is done through Facebook Business Manager or Meta Business Suite — not through Publlish. Once verified, links to your domain that you share via Publlish will display consistently.
Full guide to setting up Facebook Domain Verification →
What Happens When You Grant Permissions
When you authorise Publlish to access your Facebook account during the connection flow, Publlish receives:
- Permission to publish posts to your Page
- Permission to read Page insights and analytics
- Permission to manage Page content (edit, delete posts published through Publlish)
Publlish does not receive access to your personal Facebook profile, private messages, or ad account data.
Troubleshooting Facebook Page Connections
I can't see my Facebook Page in the list during connection This usually means the Facebook account you logged in with doesn't have the right access level on the Page. Check your role in Facebook Page settings — you need to be listed as an Admin. If you're a client's account, ask them to add you as an Admin, not just an Editor.
My Facebook connection keeps breaking Facebook tokens expire periodically and need to be refreshed. Go to Channels and click Refresh next to your Facebook Page. If the issue persists, try disconnecting and reconnecting. How to refresh a channel →
I'm getting a permissions error If you declined any of the permissions Publlish requested during the connection flow, some features won't work. Disconnect your Page and reconnect — this time accepting all permissions.
My Facebook Page shows as "Unavailable" The Page is likely already connected to another Publlish organisation. Disconnect it from the other organisation first. See the unavailable channels guide →
Posts are failing after I changed my Facebook password Changing your Facebook password invalidates the connection token. Go to Channels and refresh your Facebook Page connection. How to refresh a channel →
For a complete list of Facebook error codes and what they mean, see the Facebook error library → and Facebook troubleshooting guide →
Frequently Asked Questions
Can I connect a personal Facebook profile to Publlish? No. Facebook's API only allows third-party tools to post to Pages, not personal profiles. You need a Facebook Page.
What admin role do I need to connect a Facebook Page? Admin role is recommended. Editor access may work for basic publishing but won't support all features. Always use Admin access to avoid permission errors.
Can I connect the same Facebook Page to multiple Publlish organisations? No. A Facebook Page can only be actively connected to one Publlish organisation at a time.
How many Facebook Pages can I connect? As many as your plan allows — each Page counts as one channel. See plan limits →
Why does my Facebook Page connection expire? Facebook requires periodic re-authorisation as a security measure. This is a Facebook platform requirement. Refresh your connection from the Channels page when prompted. Best practices for keeping channels connected →
Can I connect a Facebook Page I don't own but have admin access to? Yes, as long as your Facebook account has Admin role on that Page. This is common for agency setups.