Connecting Your Channels to Publlish
Step-by-step guide to connecting TikTok, Facebook, Instagram, YouTube, X, and LinkedIn to Publlish. Learn what's needed for each platform and how to manage all your connected channels.
Before you can schedule or publish anything in Publlish, you need to connect at least one social media channel. This guide walks you through the full process — what you need for each platform, how to connect, and what to do if something goes wrong.
Supported Channels
Publlish currently supports the following platforms:
- TikTok — Business and Creator accounts
- Facebook — Pages and Groups
- Instagram — Business and Creator accounts
- YouTube — Channel publishing (Shorts focus)
- X (Twitter) — Personal and brand accounts
- LinkedIn — Pages and personal Profiles
Personal accounts on Facebook and Instagram are not supported due to platform API restrictions. See the full supported channels list
What You Need Before Connecting
Each platform has slightly different requirements. Here's a quick reference:
| Platform | Account type needed | Admin access required |
|---|---|---|
| TikTok | Business or Creator account | Yes |
| Facebook Page | Any account with Page admin access | Yes — Admin role |
| Facebook Group | Any account with Group admin access | Yes — Group Admin |
| Business or Creator account + linked Facebook Page | Yes | |
| YouTube | Google account with channel access | Yes — Owner or Manager |
| X (Twitter) | Any X account | Account login |
| LinkedIn Page | LinkedIn account with Page admin access | Yes — Super Admin or Content Admin |
| LinkedIn Profile | Personal LinkedIn account | Account login |
How to Connect Any Channel
The process is the same for every platform:
- In your Publlish dashboard, click Channels in the left sidebar
- Click Connect a Channel
- Select the platform you want to connect from the list
- Log in to that platform when prompted and grant Publlish the permissions it requests
- If prompted, select which account or page to connect (for platforms where you manage multiple)
- Your channel will appear in the Channels list, ready to post to
Each connected channel counts toward your plan's channel limit. Check your plan's channel limits →
Platform-Specific Connection Guides
Some platforms need extra steps or have specific requirements. See the dedicated guide for each:
- Connecting Instagram to Publlish → — requires a Business/Creator account and linked Facebook Page
- Connecting your Facebook Page →
- Connecting Facebook Groups →
- Connecting TikTok →
- Connecting YouTube →
- Connecting X (Twitter) →
- Connecting LinkedIn →
Connecting as a Team Member
If you're a member of a Publlish organisation (not the owner), you may need specific permissions to connect channels. Your organisation admin controls who can add and manage channels.
If you don't see the option to connect a channel, ask your Publlish organisation admin to update your permissions. Full guide to connecting channels as a team member →
Managing Your Connected Channels
Once connected, you can manage all your channels from the Channels page in your dashboard:
- Refresh a channel if it's showing connection errors or an expired token
- Disconnect a channel if you no longer need it or want to free up a channel slot
- Unlock a channel that's been locked due to a plan change
- Organise channels into groups for easier navigation (useful for agencies managing multiple clients)
Refreshing a channel → Disconnecting a channel → Using channel groups →
Why a Channel Might Show as "Unavailable"
If a channel shows as "Unavailable" in your Channels list, it's most likely already connected to another Publlish organisation. A social account can only be actively connected to one Publlish organisation at a time.
To resolve this, disconnect the channel from the other organisation first, then reconnect it here. Full guide to unavailable channels →
Frequently Asked Questions
How many channels can I connect to Publlish? The number depends on your plan. Free plans allow a limited number; paid plans allow more. See plan limits →
Can I connect the same social account to multiple Publlish organisations? No. Each social account can only be actively connected to one Publlish organisation at a time.
Do I need to be the owner of a social account to connect it? You need sufficient admin access to the account — the specific requirement varies by platform. See the table above for what's needed per platform.
What happens to my connected channels if I downgrade my plan? If you have more channels than your new plan allows, the extra channels will be locked. Locked channels won't publish posts until you upgrade or disconnect other channels to free up slots.
Can I reconnect a channel I previously disconnected? Yes. Simply go through the connection flow again as if connecting for the first time.
My channel connected successfully but isn't posting — what do I do? Check that the connection is still active (not expired) by going to Channels and looking for any warning icons. If the token has expired, refresh the connection. See how to refresh a channel →