Using X (Twitter) with Publlish
Learn how to connect your X (Twitter) account to Publlish, schedule posts and threads, manage reposts, and track X performance alongside all your other social channels.
X — formerly Twitter — is one of the fastest-moving platforms for marketing teams. The short post format, high posting frequency, and real-time nature of X make it a platform where scheduling and planning are particularly valuable.
Publlish lets you connect your X account, schedule posts in advance, manage reposts, and keep your X content coordinated with everything else you're publishing across channels.
This guide covers how to use X with Publlish and what you need to know about current platform features and limitations.
What You Can Do with X in Publlish
- Schedule and auto-publish posts to X
- Schedule reposts (formerly retweets)
- Post images, videos, GIFs, and links
- Add mentions and hashtags
- Manage multiple X accounts
- View X performance metrics in Publlish analytics
- Cross-post to X alongside LinkedIn, Facebook, or other channels
A Note on X's API Changes
X (Twitter) has made significant changes to its API access and pricing since 2023. These changes have affected what third-party tools like Publlish can do on the platform.
Publlish maintains an active X API integration, but some features that were previously available — such as certain analytics metrics or high-volume scheduling — may have changed. If you notice a specific feature isn't working as expected, contact Publlish support for the latest information on X API support.
Requirements Before You Connect
- An X (Twitter) account — both personal and brand accounts are supported
- You must be logged into X in your browser before starting the connection flow
- If your organisation manages X for clients, each client account connects separately
How to Connect Your X Account to Publlish
- In your Publlish dashboard, go to Channels → Connect a Channel
- Select X (Twitter)
- Log in to X when prompted and authorise Publlish to access your account
- Your X account will appear in your Channels list
If you manage multiple X accounts, connect each one separately. Each counts as one channel on your plan. See plan limits →
How to Schedule a Post on X
- Click New Post in your Publlish dashboard
- Select your X account from the channel selector
- Write your post — X has a 280-character limit for standard accounts (X Premium members get longer posts)
- Optionally add an image, video, or GIF
- Set your publishing time and click Schedule
Publlish shows a live character count as you type so you never go over the limit. If you're also posting to other channels at the same time, you can customise the X version of your post to fit the character limit while keeping longer captions on LinkedIn or Facebook.
X Character Limits
| Account Type | Post limit |
|---|---|
| Standard X account | 280 characters |
| X Premium (Blue) | Up to 25,000 characters (long-form posts) |
| Post with only images | 280 characters for caption |
| Alt text for images | 1,000 characters |
Publlish displays a live character counter in the composer for X so you always know where you stand.
Scheduling Reposts (Formerly Retweets)
Publlish supports scheduling reposts from other X accounts. This is useful for community management, brand amplification, or keeping your X feed active with curated content.
To schedule a repost:
- Find the post you want to repost on X and copy its URL
- In Publlish, use the repost scheduling feature and paste the URL
- Set the time and schedule
Full guide to scheduling reposts in Publlish →
Posting Images, Videos, and GIFs to X
Images: X supports up to 4 images per post. JPG and PNG are recommended. Keep file sizes under 5MB per image for fastest upload.
Videos: MP4 format, under 512MB, maximum 2 minutes 20 seconds duration. Aspect ratios between 1:2.39 and 2.39:1 are supported.
GIFs: Upload animated GIFs directly — X will convert them to their native GIF format. Maximum 15MB for GIFs.
Full media specs and attachment guide →
Cross-Posting X with Other Channels
X is often used alongside LinkedIn for thought leadership content. In Publlish you can compose a post, select both X and LinkedIn, and customise each version — a 280-character punchy take for X and a longer, more professional version for LinkedIn.
The same applies for cross-posting breaking news or announcements across X, Facebook, and LinkedIn simultaneously.
Using LinkedIn with Publlish → Using Facebook with Publlish →
X Analytics in Publlish
Publlish pulls X performance metrics into your analytics dashboard. Available metrics include:
- Impressions per post
- Engagements (likes, reposts, replies, link clicks)
- Engagement rate
- Profile link clicks
For detailed X analytics including follower demographics and audience insights, X's native analytics (analytics.twitter.com) offers more granular data.
X metric descriptions in Publlish →
X-Specific Limitations in Publlish
- X Spaces (live audio rooms) cannot be scheduled through Publlish
- X Ads and promoted posts must be managed through X Ads Manager
- X Premium long-form posts (over 280 characters) may have limited support — check current functionality in the composer
- X Lists cannot be managed through Publlish
- Direct Messages cannot be sent through Publlish
Troubleshooting X in Publlish
My X post failed to publish X connections can break when you change your X password or when X updates its API. Go to Channels and refresh your X connection. See how to refresh a channel →
I'm getting a rate limit error X's API has posting rate limits. If you're scheduling a very high volume of posts in a short window, you may hit these limits. Space your posts out or check Publlish's daily posting limits. See daily posting limits →
My image isn't attaching correctly Check the file format (JPG or PNG) and size (under 5MB). GIFs must be under 15MB. Full media troubleshooting →
For a full list of X error codes and what they mean, see the X error library →
Frequently Asked Questions
Can I schedule tweets and posts on X with Publlish? Yes. Posts to X can be scheduled and will auto-publish at your set time.
Can I schedule X threads with Publlish? Thread scheduling support depends on the current X API. Check the composer for the latest functionality — if thread scheduling is available, you'll see the option when composing for X.
Does Publlish support X (Twitter) after all the API changes? Yes, Publlish maintains an active X integration. Some features have changed due to X's API updates — contact Publlish support for current feature availability.
How many X accounts can I connect? As many as your plan allows, with each counting as one channel. See plan limits →
Can I post to X and LinkedIn at the same time? Yes. Select both channels in the composer and customise the post for each platform. See using LinkedIn with Publlish →
What are X's character limits? 280 characters for standard accounts. X Premium members can post longer content. Publlish shows a live character count in the composer.