Getting Started with Publlish Publishing Features
New to Publlish? This step-by-step guide walks you through connecting your social channels, creating your first post, and scheduling content across TikTok, Facebook, Instagram, YouTube, X, and LinkedIn.
Welcome to Publlish. This guide is for anyone who just signed up and wants to go from zero to publishing their first post as quickly as possible.
We'll cover connecting your social channels, creating a post, scheduling it, and a few things worth knowing before you dive in. The whole setup takes under 15 minutes.
If you're not sure what Publlish is or want a quick overview first, start with What is Publlish and how does it work →
Step 1 — Connect Your Social Channels
Before you can schedule anything, you need to connect at least one social media account to Publlish.
Publlish supports:
- TikTok
- Facebook (Pages and Groups)
- Instagram (Business and Creator accounts)
- YouTube (Shorts)
- X (Twitter)
- LinkedIn (Pages and Profiles)
How to connect a channel:
- Go to your Publlish dashboard and click Channels in the left sidebar
- Click Connect a Channel
- Choose the platform you want to connect
- Log in to that platform when prompted and grant Publlish the permissions it needs
- Your channel will appear in your dashboard, ready to post to
A few things to note:
- Instagram requires a Business or Creator account. Personal Instagram accounts cannot be connected. See the Instagram connection guide →
- Facebook Pages and Groups are connected separately. See the Facebook connection guide →
- If you manage multiple brands or clients, you can connect multiple accounts per platform depending on your plan. See plans and limits →
Step 2 — Create Your First Post
Once your channel is connected, you're ready to create a post.
- Click New Post in the top right corner of your dashboard
- Select which channel or channels you want to post to
- Write your caption in the composer
- Upload your image or video (or paste a link)
- Customise the post per platform if needed — for example, a shorter caption for X or adding hashtags for Instagram
Tips for your first post:
- Each platform has character limits. Publlish shows you a live character count as you type. See character limits by platform →
- You can post the same content to multiple platforms at once, or customise it for each. Customising per platform almost always performs better.
- If you want to add hashtags, mentions, or location tags, do it in the composer before scheduling. See how hashtags work in Publlish →
Step 3 — Schedule Your Post
You have two options when you're done composing:
Publish now — sends the post immediately to your connected channel.
Schedule for later — pick a date and time, and Publlish will publish it automatically at that moment.
To schedule a post:
- Click Schedule instead of Publish
- Use the date and time picker to set when you want it to go live
- Click Confirm — your post will appear in your content queue and calendar
Want to schedule in bulk? You can upload multiple posts at once using a CSV. See how to bulk upload posts →
Step 4 — Review Your Queue and Calendar
Once you've scheduled a few posts, the Queue and Calendar views become your best friends.
- Queue view — shows all your upcoming posts in chronological order, per channel. You can drag and drop to reorder them.
- Calendar view — shows everything scheduled across all channels in a calendar layout. Great for spotting gaps or overlaps in your content plan.
You can access both views from the left sidebar in your dashboard.
Step 5 — Invite Your Team (if applicable)
If you're working with a team, now is a good time to add them.
- Go to Settings → Team
- Click Invite a Member
- Enter their email and choose their permission level
- They'll receive an invite to join your Publlish organisation
Publlish has different permission levels so you can control who can create posts, who can approve them, and who has admin access. Learn more about team permissions →
What to Explore Next
Once you've got the basics down, here are the features worth exploring:
- Drafts and approvals — save posts as drafts and send them for review before they go live. Great for agencies managing client content.
- Content tags — tag your posts by campaign, content type, or platform to track performance across categories.
- AI Assistant — use Publlish's built-in AI to help write captions, suggest hashtags, and repurpose content across platforms.
- Analytics — once your posts start going live, check your analytics dashboard to see what's working.
Platform-Specific Guides
Each platform works slightly differently in Publlish. For the full picture, check the guide for each channel you're using:
- Using TikTok with Publlish →
- Using Facebook with Publlish →
- Using Instagram with Publlish →
- Using YouTube with Publlish →
- Using X with Publlish →
- Using LinkedIn with Publlish →
Frequently Asked Questions
How do I connect my social media accounts to Publlish? Go to Channels in your dashboard, click Connect a Channel, choose your platform, and follow the login prompts. Most connections take under two minutes. Full connection guide →
Can I post to multiple platforms at the same time? Yes. When creating a post, select multiple channels and Publlish will publish to all of them at your scheduled time. You can also customise the caption or media for each platform individually.
Does Publlish publish automatically or do I have to manually post? Publlish publishes automatically at your scheduled time for most platforms. Instagram Stories and some other formats may use notification publishing, which sends a reminder to your phone instead. Learn about notification publishing →
How many posts can I schedule at once? This depends on your plan. See the plans and limits overview →
What happens if a post fails to publish? Publlish will notify you if a post fails. You can review the error in your dashboard and reschedule or fix the issue. Common errors are covered in the platform-specific error libraries.
Can I edit a post after it's been scheduled? Yes. Open the post from your queue or calendar, make your edits, and save. Your scheduled time stays the same unless you change it.