Using Facebook with Publlish
Learn how to connect your Facebook Page or Group to Publlish, schedule posts, publish images and videos, and manage Facebook content alongside all your other social channels.
Facebook remains one of the most important channels for marketing teams — especially for brands that rely on community building, paid amplification, or video content. Publlish lets you manage your Facebook Pages and Groups alongside all your other social channels so you're not jumping between tools.
This guide covers how to connect Facebook to Publlish, what you can publish, and how to get the most out of the integration.
What You Can Do with Facebook in Publlish
- Schedule and publish posts to Facebook Pages
- Publish to Facebook Groups
- Post images, videos, links, and text-only updates
- Customise Facebook posts separately from your other channels
- Manage Facebook content in the same calendar as TikTok, Instagram, YouTube, X, and LinkedIn
- Share Facebook and Instagram links with link preview support
Facebook Pages vs. Facebook Groups — What's the Difference?
Before connecting, it's worth understanding how Publlish handles Pages and Groups differently.
Facebook Pages are brand or business pages. They have full publishing API access, which means Publlish can publish to them automatically and pull analytics data.
Facebook Groups require the Group admin to connect the Group explicitly, and publishing permissions within Groups are subject to Group settings. Publlish supports Group publishing, but some Groups with stricter settings may require additional configuration.
Personal Facebook Profiles are not supported for publishing through Publlish. Facebook's API does not allow third-party tools to post to personal profiles. You'll need a Facebook Page to use Publlish.
See the full guide on differences between Facebook Pages and profiles →
Requirements Before You Connect
- A Facebook Page (for Page publishing) or Facebook Group where you are an admin
- Admin access to the Facebook account that manages the Page or Group
- For Instagram advanced features (like detailed analytics), Facebook authorisation is also required — see the Instagram connection guide →
How to Connect Your Facebook Page to Publlish
- In your Publlish dashboard, go to Channels in the left sidebar
- Click Connect a Channel
- Select Facebook Page
- Log in to Facebook when prompted and grant Publlish the required permissions
- You'll see a list of Pages you manage — select the one you want to connect
- Your Facebook Page will now appear in your Channels list
If you manage multiple Facebook Pages (for example, different clients), you can connect each one separately. Each counts as one channel on your plan. See plan limits →
How to Connect a Facebook Group
- Go to Channels → Connect a Channel
- Select Facebook Group
- Log in to Facebook and grant permissions
- Select the Group you want to connect — you must be an admin of the Group
- Confirm the connection
Note: Facebook Group publishing may behave differently based on the Group's privacy settings (public vs. private). If you encounter issues, see the Facebook troubleshooting guide →
How to Schedule a Facebook Post
- Click New Post in your Publlish dashboard
- Select your Facebook Page or Group from the channel selector
- Write your caption in the composer
- Add your media — image, video, or link
- Set your publishing time and click Schedule
Tips for Facebook posts:
- Facebook captions have no strict character limit, but posts under 80 characters tend to get more engagement
- Link posts automatically pull a preview image and title from the URL — you can edit the preview text before scheduling
- Video posts on Facebook perform well natively — avoid posting YouTube links if you want better reach; upload the video directly instead
- Facebook's algorithm favours posts that spark conversation, so captions with a question or call to action often perform better
Setting Up Facebook Domain Verification
If you're sharing links to your own website on Facebook, setting up Facebook Domain Verification helps protect your link previews and ensures your links display correctly.
Domain verification is done through Facebook Business Manager, not through Publlish. Once verified, your links shared via Publlish will display consistently.
See the full guide to setting up Facebook Domain Verification →
Facebook Post Types Supported in Publlish
| Post Type | Supported |
|---|---|
| Text post | ✅ Yes |
| Single image | ✅ Yes |
| Multiple images (carousel) | ✅ Yes |
| Video upload | ✅ Yes |
| Link with preview | ✅ Yes |
| Facebook Stories | ⚠️ Limited — check current support |
| Facebook Reels | ⚠️ Limited — check current support |
| Facebook Live | ❌ Not supported |
| Paid/boosted posts | ❌ Manage through Facebook Ads Manager |
Facebook-Specific Limitations in Publlish
Personal profiles cannot be connected — Facebook's API only allows posting to Pages and Groups.
Boosted posts and ads must be managed through Facebook Ads Manager. Publlish does not support creating or managing paid Facebook content.
Facebook Live cannot be scheduled or streamed through Publlish.
Resharing posts from other Pages is not supported via the API — this must be done natively in Facebook.
Troubleshooting Facebook in Publlish
My Facebook post failed to publish The most common cause is an expired connection. Facebook tokens expire periodically and need to be refreshed. Go to Channels, find your Facebook Page, and click Refresh. See how to refresh a channel →
I can't see my Facebook Page in the connection flow Make sure you're logged into the correct Facebook account — the one that has admin access to the Page. If you recently changed your Facebook password or permissions, the connection may have broken.
My link preview isn't showing correctly Facebook caches link previews. If the preview looks wrong, use the Facebook Sharing Debugger to clear the cache, then reschedule the post. See the guide to sharing links through Publlish →
I'm getting a "permissions error" when connecting This usually means the Facebook account used to connect doesn't have full admin access to the Page. Check your Page roles in Facebook Business Manager and make sure your account is listed as Admin, not Editor.
For a full list of Facebook error codes and what they mean, see the Facebook error library →
Frequently Asked Questions
Can I schedule Facebook posts with Publlish? Yes. You can schedule posts to Facebook Pages and Groups from Publlish and they'll publish automatically at the time you set.
Can I post to a Facebook Group with Publlish? Yes, as long as you're an admin of the Group and you connect it through Channels. See the Facebook Group connection guide →
Can Publlish post to my personal Facebook profile? No. Facebook's API does not allow third-party tools to post to personal profiles. You need a Facebook Page or Group.
Can I manage Facebook ads in Publlish? No. Publlish is for organic (non-paid) social content. Facebook Ads must be managed through Facebook Ads Manager.
How many Facebook Pages can I connect? As many as your plan allows — each Page counts as one channel. See plan limits →
Why is my Facebook connection disconnecting frequently? Facebook tokens expire and require periodic re-authorisation. This is a Facebook platform requirement. See best practices for keeping channels connected →
Can I schedule Facebook and Instagram posts at the same time? Yes. Select both channels when composing a post and Publlish will publish to both at the scheduled time. You can customise the caption for each separately. See using Instagram with Publlish →