Scheduling Reposts and Retweets in Publlish

Reposts (formerly known as retweets) are a core part of the X (Twitter) content strategy for many brands and agencies — amplifying partner content, engaging with industry conversations, or sharing user-generated content. Publlish supports scheduling reposts so you can plan this activity alongside your original content.

What Is a Repost on X?

A repost (the new name for a retweet) shares someone else's post with your followers. It appears in your followers' feeds with attribution to the original author. Your account is credited as the one who reposted it.

How to Schedule a Repost in Publlish

1. Find the post on X that you want to repost and copy its URL (click the share icon → Copy Link)
2. In Publlish, go to your Queue or use the New Post composer
3. Look for the Repost or Schedule Retweet option
4. Paste the URL of the X post you want to repost
5. Set your scheduled time
6. Click Schedule

At the scheduled time, Publlish will repost the original X post to your account.

Quote Reposts (Quote Tweets)

A quote repost lets you add your own commentary on top of the original post. In Publlish:

1. Use the same URL-paste method as above
2. Look for the option to add a comment or quote
3. Write your commentary (up to 280 characters)
4. Schedule as normal

Quote reposts are often more valuable than straight reposts because they add your perspective and make the content feel more authentic to your audience.

Best Practices for Scheduling Reposts

Plan reposts as part of your content calendar — don't let reposts be purely reactive. Identify accounts you regularly amplify (partners, clients, industry voices) and schedule reposts of their content as part of your weekly planning.

Use quote reposts more than straight reposts — adding your commentary turns a repost into original thought leadership. Even a single sentence of context ("Worth reading for any B2B marketer →") is better than a bare repost.

Don't over-repost — reposting too frequently makes your account feel like a content aggregator rather than an original voice. A ratio of 80% original content to 20% reposts is a good starting point.

Check post availability before scheduling — if the original post is deleted before your scheduled repost fires, the repost will fail. For time-sensitive reposts, consider posting immediately rather than scheduling.

Limitations

• Deleted posts: If the original post is deleted before your scheduled repost fires, the repost will fail with an error
• Protected accounts: You cannot repost content from X accounts with protected tweets
• X API changes: X's repost functionality via API may be subject to changes — check the X error library → if you encounter issues

Frequently Asked Questions

Can I schedule a retweet/repost on X through Publlish? Yes — paste the URL of the post you want to repost and schedule it. Publlish will repost it at your chosen time.

Can I schedule a quote tweet through Publlish? Yes — use the quote repost option and add your commentary before scheduling.

What happens if the original post is deleted before my scheduled repost? The repost will fail at the scheduled time. You'll see an error in your queue. X error library →

Can I repost content from other platforms (not X) using Publlish? Reposting is an X-specific feature. Other platforms have different sharing mechanisms that aren't covered by the API in the same way.

Related Guides

• Using X with Publlish →
• Scheduling posts in Publlish →
• X error library →