Removing Branding Stamp from Posts in Publlish
Learn whether Publlish adds any branding or watermarks to your social media posts, and what to do if you see unexpected branding on posts published through a social media tool.
If you've used other social media tools before Publlish, you may have encountered tools that add a watermark, logo, or "Posted via [Tool]" attribution to published content. This guide clarifies whether Publlish adds any branding to your posts and what to do if you see unexpected attribution.
Does Publlish Add Branding or Watermarks to Posts?
No — Publlish does not add any watermarks, logos, or attribution text to your published content.
Your posts look exactly as you composed them in Publlish. No Publlish logo, no "posted via" attribution, no watermarks on images or videos.
What About "Posted via [Tool]" Attribution on Platforms
Some social media platforms automatically show attribution text on posts made through third-party tools — for example, "Posted via Hootsuite" or "via Buffer" appearing under a post on X or Facebook.
For Publlish:
- X (Twitter) — some X posts show "via [App Name]" attribution under the post. This is controlled by X's platform, not Publlish. It is visible on the post detail view but not in the main feed on most interfaces.
- Facebook — Facebook does not show third-party tool attribution on Page posts in the main feed.
- Instagram — Instagram does not show attribution for posts published via API.
- LinkedIn, TikTok, YouTube — no attribution shown for API-published content.
TikTok Watermarks — A Different Issue
If you're seeing a TikTok logo watermark on your videos, this is not from Publlish — it's from TikTok itself. When you download a video from TikTok (using the in-app download), TikTok adds its watermark to the downloaded file.
This is important for cross-posting: If you post a TikTok video to Instagram Reels by downloading it from TikTok and re-uploading, the TikTok watermark will be visible — and Instagram deprioritises watermarked videos in the Reels feed.
The fix: Always upload the original video file (from your camera roll or editing software) to both TikTok and Instagram through Publlish, rather than downloading from TikTok and re-uploading. Cross-posting guide →
If You're Seeing Unexpected Branding from a Previous Tool
If you previously used another social media tool (like Buffer or Hootsuite) and are still seeing their attribution on some posts, this may be because:
- Some older posts were published with that tool's attribution and those posts still have it
- Your social account is still connected to the old tool, which may have legacy settings
Fix: Disconnect your old tool from the social accounts that have been migrated to Publlish. Previously published posts with attribution from old tools cannot be edited retroactively unless you edit the post natively on the platform.
Frequently Asked Questions
Does Publlish put a watermark on my images or videos? No — Publlish does not add any visual watermarks or logos to your content.
Why does my X post say "via [App]" under it? X shows the application name for posts published via API. This is an X platform feature, not something Publlish adds. It appears in post detail views but is not prominent in feeds.
How do I remove a TikTok watermark from a video? To avoid TikTok watermarks, always export the original video from your editing software and upload it directly to both platforms through Publlish. Don't use TikTok's in-app download to get the file for cross-posting. Cross-posting guide →
Can I remove attribution from posts already published by another tool? Attribution from other tools on previously published posts cannot be removed through Publlish. You'd need to edit or delete and repost natively on the platform.