How to Use the Content Calendar in Publlish
Learn how to use Publlish's content calendar to view, manage, and plan your social media schedule across all channels. Covers calendar navigation, filtering, rescheduling, and using the calendar for content strategy.
The content calendar is where your entire social media plan comes together visually. Instead of looking at a list of upcoming posts, the calendar shows everything scheduled across all your channels in a layout you can scan at a glance — gaps, overlaps, campaign clusters, and all.
Accessing the Calendar
Go to Calendar in the left sidebar of your Publlish dashboard. The calendar opens in month view by default — you can switch between month, week, and day views depending on how much detail you need.
What You Can See in the Calendar
Each scheduled post appears as a tile on the date it's scheduled. The tile typically shows:
- The platform icon (so you can tell TikTok from LinkedIn at a glance)
- The first line of the caption
- The scheduled time
- A thumbnail of the post's media (image or video)
At a glance, the calendar tells you:
- Which days have content scheduled and which are empty
- Which platforms are active each day
- How campaign content is distributed over time
- Whether you're maintaining consistent posting frequency
Navigating the Calendar
Month view: Best for high-level planning — seeing the shape of a whole month's content, spotting gaps, and reviewing campaign timing.
Week view: Best for day-to-day management — checking what's going out this week, reviewing copy before posts go live, and making last-minute adjustments.
Day view: Best for high-volume days — seeing exactly what time each post is scheduled and checking nothing overlaps awkwardly.
Use the forward and back arrows to move between months or weeks.
Filtering the Calendar by Channel or Tag
If you manage multiple channels, the calendar can get busy quickly. Filter it to focus on what matters:
Filter by channel: Click on a specific channel in the filter bar to show only posts for that channel. Useful when reviewing content for a specific client or platform.
Filter by tag: Filter by content tag to see only posts for a specific campaign or content type. Useful when checking that a campaign's posts are spaced correctly across the month.
Creating Posts from the Calendar
You can create new posts directly from the calendar:
- Click on any empty date or time slot in the calendar
- The Publlish composer will open with that date and time pre-selected
- Write your post and schedule
This is useful for quickly filling gaps in your content plan without switching between views.
Moving and Rescheduling Posts
To reschedule a post from the calendar:
- Click on the post tile to open it
- Change the date and time in the scheduler
- Save
Some calendar views support drag-and-drop rescheduling — drag a post tile to a new date and it will update the scheduled time automatically. Check your Publlish interface for this feature.
Using the Calendar for Content Strategy
Beyond day-to-day management, the calendar is a strategic planning tool:
Spot content gaps: Empty days on the calendar are opportunities. Use the calendar to identify which channels or days need more content before the week or month starts.
Check campaign spacing: For a product launch or campaign, use the calendar to ensure posts are spaced appropriately — close enough to build momentum, far enough apart to avoid fatiguing your audience.
Balance content types: Use tag filtering to check that you're not scheduling too many promotional posts back-to-back. A healthy mix of educational, entertaining, and promotional content is visible at a glance in calendar view.
Client reviews: The calendar is a great view to share with clients during content review calls — it gives them a clear, visual picture of what's planned for the month without the complexity of the queue view.
Frequently Asked Questions
Can I see all my channels in one calendar view? Yes — use the All Channels view to see every channel's content in one calendar. All Channels view →
Can I drag and drop posts to reschedule them in the calendar? Drag-and-drop rescheduling may be available depending on your interface version. If not, click the post and edit the time manually.
Can I share the calendar with clients or team members outside Publlish? You can take a screenshot or screen recording of the calendar for external sharing. Direct calendar link sharing depends on your plan's collaboration features.
Can I see published (past) posts in the calendar? Yes — the calendar shows both past published posts and future scheduled posts. Navigate backward to see what was published in previous weeks or months.
Can I create a new post by clicking on the calendar? Yes — click any empty date or time slot to open the composer with that time pre-selected.