Creating and Managing Tags in Publlish

Learn how to create, assign, and manage content tags in Publlish to organise posts by campaign, content type, or client — and track performance across tagged content in your analytics.

As your content volume grows — especially if you're managing multiple clients or running multiple campaigns simultaneously — keeping track of what you're posting and why becomes genuinely difficult. Content tags in Publlish solve this by letting you label posts so you can filter, organise, and measure them as a group.

What Are Content Tags?

A content tag is a label you apply to a post. You define the tags yourself — they can represent anything meaningful to your workflow:

Campaign tags — "Q3 Launch", "Black Friday", "Brand Awareness Campaign"
Content type tags — "Reels", "Carousels", "User Generated Content", "Product Demo"
Client tags — useful if you're posting from a single org for multiple brands
Funnel stage tags — "Awareness", "Consideration", "Conversion"
Pillar tags — "Educational", "Promotional", "Entertaining", "Behind the Scenes"

One post can have multiple tags — for example, a post might be tagged "Q3 Launch" + "Reels" + "Awareness".

How to Create a Tag

Go to Settings → Tags (or find the Tags section in your dashboard)
Click Create Tag
Give it a name and optionally assign a colour for easy visual identification
Save

Tags are organisation-wide — once created, they're available for any team member to use when composing posts.

How to Apply a Tag to a Post

Open the composer when creating or editing a post
Look for the Tags field in the composer sidebar
Click to select from your existing tags or type to search
Apply one or multiple tags
Tags are saved with the post and will apply whether the post is a draft, scheduled, or published

You can also bulk-apply tags to multiple posts at once from your Queue view — select multiple posts and use the bulk action menu.

How to Filter Posts by Tag

Once you've tagged your posts, filtering by tag lets you see exactly what's in a campaign or content category at a glance:

In the Queue view: use the filter bar to select a tag and see only posts with that tag
In the Calendar view: filter by tag to see the campaign's posting schedule across platforms
In Analytics: filter by tag to see aggregated performance data for that group of posts

Tracking Tag Performance in Analytics

This is where tags become really powerful. Instead of looking at individual post performance, you can look at how an entire campaign or content type performed across all platforms.

In Analytics → Tags (or the Answers tab):

See total impressions, engagements, and reach for all posts with a specific tag
Compare performance between tags — e.g. do Reels outperform Carousels for this client?
Track campaign performance over time — did Q3 Launch content outperform Q2?

For agencies, tag analytics are gold for client reporting. Instead of showing a list of individual posts, you can show the aggregate performance of a campaign across all platforms in a single view.

Tracking tag performance in analytics

Tag Best Practices for Agencies

Keep tags consistent across clients — use the same content type tags (Reels, Carousels, Stories) across all clients so you can benchmark performance comparisons.

Always tag campaigns before they start — retroactively tagging posts is tedious. Make tagging part of your content creation checklist.

Don't over-tag — 2–4 tags per post is the sweet spot. More than that makes filtering messy and reporting less clean.

Use a naming convention — especially if you have a large team. Something like "[Client] - [Campaign] - [Quarter]" keeps tags sortable and readable.

Frequently Asked Questions

How many tags can I create in Publlish? Tag limits depend on your plan. Higher-tier plans support more tags. See plan limits →

Can I rename or delete a tag? Yes. Go to Settings → Tags to edit or delete existing tags. Deleting a tag removes it from all posts it was applied to — the posts themselves are not deleted.

Can team members see all tags? Yes — tags are organisation-wide and visible to all team members with access to the relevant channels.

Can I apply tags to already-published posts? Yes. You can edit a published post in Publlish and add or change tags retroactively. This is useful for tagging posts before a reporting period.

Do tags affect how posts are published? No — tags are purely for internal organisation and analytics. They have no effect on how or when a post is published.