Most social media content follows repeating formats — a weekly tip post, a monthly product spotlight, a Friday engagement question, a campaign announcement structure. Instead of writing these from scratch every time, Publlish's template library lets you save reusable post formats and pull them up whenever you need them.

What Are Post Templates?

A post template is a saved post format that you can reuse across different posts. A template can include:

• A caption structure with placeholder text (e.g. "[Product name] is here. [Key benefit]. [CTA].")
• Formatting — paragraph breaks, emoji placement, hashtag positions
• A pre-selected channel or set of channels
• Tags applied by default
• Media placeholders (you swap in the actual image or video each time)

Templates don't publish on their own — they're starting points. You select a template, fill in the variable content, and schedule it like a normal post.

How to Create a Template

From scratch:

1. Go to Templates in your Publlish dashboard (or look for the Template Library option in the composer)
2. Click New Template
3. Write your template caption — use placeholder text in brackets for the parts that change each time: [Hook here] — [Main insight or message]. [CTA]
4. Optionally select default channels, add tags, and add a media placeholder
5. Give the template a descriptive name (e.g. "Weekly Tip — LinkedIn" or "Product Launch Announcement")
6. Save

From an existing post: If you've already created a post that performed well or that you'll reuse regularly:

1. Find the post in your Queue or published history
2. Click the three-dot menu → Save as Template
3. Give it a name and save

How to Use a Template

1. Click New Post in Publlish
2. Look for the Templates option in the composer (usually a template or library icon)
3. Browse or search your template library
4. Select the template you want to use
5. The template content will populate the composer — replace placeholder text with this week's specific content
6. Add or swap media, adjust the caption, and schedule

Template Ideas for Marketing Teams and Agencies

Here are recurring content formats that are worth saving as templates:

Weekly tip post (any platform) ```

[2–3 lines of actionable advice]

Save this for later 🔖

[NicheHashtag] #[BroadHashtag] #[BrandHashtag]

```

Product spotlight (Instagram/Facebook) ``` Meet [Product Name] 👋

[1 line: what it does] [1 line: key benefit] [1 line: who it's for]

Shop now → [link in bio]

[ProductCategory] #[BrandHashtag]

```

Partnership announcement (LinkedIn) ``` Excited to announce our partnership with [Partner Name].

[1–2 sentences: what the partnership means] [1 sentence: what this means for customers/audience]

We're [looking forward to / thrilled about] [what's next].

[Tag partner's LinkedIn Page] ```

Engagement question (any platform) ``` Quick question for you 👇

[Question related to your niche]

Drop your answer in the comments — we read every one. ```

Behind the scenes (TikTok/Instagram Reels) ``` Ever wondered what [process] looks like behind the scenes?

[Caption describing what the video shows]

[CTA — follow for more / save / comment] ```

Managing Your Template Library

As your library grows, keep it organised:

• Name templates clearly — "Weekly Tip — TikTok" is more useful than "Template 1"
• Archive outdated templates — a campaign template from last year clutters the library. Archive or delete it once the campaign is done.
• Share templates with your team — templates are available to all team members in your Publlish organisation

Frequently Asked Questions

Can I have different templates for different platforms? Yes — create separate templates for each platform to account for different caption styles, character limits, and hashtag strategies. Name them clearly (e.g. "Weekly Tip — LinkedIn" vs "Weekly Tip — TikTok").

Can team members use each other's templates? Yes — templates are shared across the organisation. Anyone on the team can use any template.

Can I edit a template without affecting posts already scheduled from it? Yes — editing a template only changes the template itself. Posts already created from that template and scheduled in your queue are not affected.

Can I create a template with the AI Assistant? Yes — use the AI Assistant to generate a caption, then save it as a template. AI Assistant guide →

Is there a limit to how many templates I can save? Template limits depend on your plan. Check your plan details for the current limit.

Related Guides

• Creating ideas in Publlish →
• Using the AI Assistant →
• Bulk uploading posts →
• Saving and scheduling drafts →
• Using content feeds →
• Repeating posts multiple times →