Using Content Feeds in Publlish
Learn how to use content feeds in Publlish to discover, curate, and share third-party content from RSS feeds and other sources directly to your social channels.
A well-rounded social media strategy isn't just about publishing your own content — sharing relevant third-party content (industry news, partner posts, curated articles) keeps your channels active and positions your brand as a knowledgeable voice in your space. Publlish's content feeds feature brings external content sources directly into your dashboard so you can discover, curate, and share without leaving Publlish.
What Are Content Feeds?
Content feeds in Publlish are connected sources of third-party content — typically RSS feeds from blogs, news sites, or industry publications. When you connect a feed, Publlish automatically pulls in new content from that source and surfaces it in your dashboard.
You can then review the incoming content, select what's relevant, and share it to your social channels with your own caption and commentary — without needing to manually check those sites for new content.
How to Add a Content Feed
- Go to Content Feeds in your Publlish dashboard (usually under the Create or Publish section)
- Click Add Feed
- Paste the RSS feed URL of the source you want to follow
- Give the feed a name so you can identify it in your dashboard
- Save
Publlish will start pulling in new content from that feed. You can add multiple feeds — one for each publication or source you want to monitor.
Finding an RSS feed URL: Most blogs and news sites have an RSS feed, often at yoursite.com/feed or yoursite.com/rss. If you can't find it, browser extensions like "RSS Feed Reader" can detect feeds on any page.
How to Share Content from a Feed
- Go to Content Feeds in Publlish
- Browse the incoming articles and posts from your connected feeds
- Click Share next to any piece of content you want to post
- The Publlish composer will open with the article link pre-populated
- Write your own caption — add your perspective, a key takeaway, or a question for your audience
- Select your channel(s) and schedule
Best Practices for Curated Content
Always add your own voice — don't just share the link with no commentary. A sentence or two with your take on why this is relevant to your audience transforms a share into original thought leadership.
Be selective — sharing everything that comes through your feeds dilutes your content quality. Aim for content that genuinely adds value to your specific audience.
Mix curated with original — a good rule of thumb is 20–30% curated content, 70–80% original. Too much curated content makes your channels feel like a news aggregator rather than a brand.
Good feed sources for marketing teams:
- Industry blogs and trade publications relevant to your clients
- Partner brand blogs (for cross-promotion opportunities)
- Google Alerts RSS feeds for brand or competitor monitoring
- Thought leader blogs for inspiration and commentary opportunities
Frequently Asked Questions
What types of content sources can I add as feeds? Publlish supports RSS feeds. Most blogs, news sites, and publications publish RSS feeds. Social media profiles are generally not available as RSS feeds due to platform restrictions.
How often does Publlish check feeds for new content? Feed refresh frequency depends on the feed source and Publlish's polling interval — typically every few hours for active feeds.
Can I share content from feeds to all my channels at once? Yes — when you click Share on a feed item, you can select multiple channels in the composer just like any other post.
Can I filter feed content by keyword? Feed filtering options depend on your Publlish plan. Some plans support keyword filtering to show only feed items containing specific terms.
Does Publlish republish the full article or just the link? Publlish shares the link with a preview (title, description, and image pulled from the article URL) — it doesn't republish the full article text. Always link back to the original source.