Daily Posting Limits in Publlish

There are two types of posting limits to understand when using Publlish: Publlish's own platform limits, and the rate limits enforced by each social media platform. Both affect how many posts you can publish in a given day.

Publlish's Daily Posting Limits

Publlish allows a high number of posts per day per channel — in most cases, enough that you'll hit the social platform's own rate limits before you hit Publlish's.

Exact limits vary by plan. For your current limits, check Settings → Billing or your plan details. Plans and pricing →

Platform-Enforced Daily Limits

Each social media platform enforces its own rate limits on how frequently third-party tools can publish. These are independent of Publlish's limits — they're enforced by the platforms themselves.

TikTok

• TikTok doesn't publish a hard daily limit, but the API has rate limits that restrict very high-volume posting
• For most accounts: posting more than 3–5 times per day is unusual and may trigger spam detection
• Best practice: 1–3 posts per day for business accounts

Facebook

• Facebook Pages: up to 5 posts per day is generally safe; higher frequency risks reduced organic reach per post
• Facebook limits API calls — posting more than 25 times per day per Page is not recommended and may cause errors
• Best practice: 1–3 posts per day

Instagram

• Instagram enforces API rate limits on publishing
• Posting more than 25 posts in 24 hours on a single account is likely to trigger errors
• Instagram also has anti-spam detection that may limit accounts posting unusually high volumes of similar content
• Best practice: 1–3 posts per day; up to 5 Stories per day

YouTube

• YouTube Shorts: no strict daily limit, but YouTube's algorithm doesn't reward high-frequency posting as much as TikTok or Instagram
• Best practice: 1–3 Shorts per day

X (Twitter)

• X has specific API rate limits. Standard accounts: up to 300 tweets per day
• X Premium accounts have higher limits
• Posting very high volumes in a short window can trigger X's spam detection X error library →
• Best practice: 5–15 posts per day for brand accounts

LinkedIn

• LinkedIn API limits: approximately 150 posts per day per account
• LinkedIn's algorithm actively reduces reach for Pages that over-post — posting more than 5 times per day can harm overall performance
• Best practice: 1–2 posts per day for Company Pages; 3–5 for personal profiles

Platform Best Practice Posting Frequencies

What Happens If You Post Too Frequently

Platform rate limit error: Your post fails with a rate limit error (common on X). See X error library →

Spam detection flags: The platform's algorithm identifies the account as potentially spam and reduces its reach or, in severe cases, temporarily restricts its API access.

Reduced organic reach per post: On Facebook and LinkedIn especially, over-posting doesn't multiply reach — it divides it. Each post competes with the others for the same audience's attention.

Frequently Asked Questions

Is there a limit on how many posts I can schedule per day in Publlish? Publlish allows high daily volumes, but social platforms enforce their own rate limits. Stay within the platform-recommended ranges above to avoid errors and maintain good organic reach.

Will posting too often hurt my account? On LinkedIn and Facebook, yes — organic reach per post typically drops with high posting frequency. On TikTok and X, higher frequency is more acceptable and sometimes beneficial. Follow the platform best practices in the table above.

Can I post the same content to multiple channels multiple times per day? Technically yes, but it's not recommended. Vary your content to avoid looking like a spam account to platform algorithms.

What's the safest number of posts per day to avoid any issues? 1–2 posts per day per channel is safe on all platforms. Space them at least 2–3 hours apart.

Related Guides

• Scheduling posts in Publlish →
• How many posts can be scheduled →
• Setting posting goals →
• X error library →
• Where Publlish publishes posts from →