How to Duplicate Posts in Publlish
Learn how to duplicate posts in Publlish to quickly repurpose or reuse content — copy a post to a different channel, reschedule a post that performed well, or create variations of existing content.
Duplicating a post in Publlish creates an exact copy that you can edit, reschedule, or assign to a different channel — without touching the original. It's a fast way to repurpose performing content, create platform variations from an existing post, or schedule the same content for a different time.
How to Duplicate a Post
- Find the post you want to duplicate — in your Queue, Calendar, or published history
- Click the three-dot menu (⋮) or right-click on the post
- Select Duplicate (or Copy Post)
- A copy of the post opens in the composer with all the original content pre-filled — caption, media, channel selection, and tags
- Make any changes you want to the duplicate — change the channel, edit the caption, adjust the time
- Schedule or save as draft
The original post is unchanged.
Common Use Cases for Duplicating Posts
Repurpose to a different channel Create a post for Instagram, then duplicate it and switch the channel to Facebook or LinkedIn. Adjust the caption for the new platform's style and schedule. Faster than creating from scratch. Cross-posting guides →
Reschedule a high-performing post If a post performed exceptionally well, duplicate it and reschedule for a few weeks or months later to reach newer followers or reinforce the message. Edit slightly to avoid exact duplication (which some platforms flag as spam).
Schedule the same post at different times for testing Create two duplicates of the same post, schedule one for morning and one for evening, and compare engagement to identify your audience's optimal time.
Create variations for A/B testing Duplicate a post, change only the caption hook or call to action, and schedule both to see which version resonates more.
Stagger a post across channels at different times If you want the same content to go out on Instagram in the morning and LinkedIn in the afternoon, create one post for Instagram, then duplicate and change the channel to LinkedIn with a later time.
Duplicating vs. Scheduling to Multiple Channels
| Method | Best for |
|---|---|
| Duplicate | Different times per channel, variations, one channel at a time |
| Multi-channel scheduling | Same time across all channels, quick simultaneous publishing |
Use multi-channel scheduling when you want content to go out everywhere at the same moment. Use duplicate when you need different timing or different caption variations per platform. Multi-channel scheduling guide →
Duplicating Published Posts
You can also duplicate posts that have already been published. This is useful for evergreen content you want to reuse:
- Find the published post in your history or published posts view
- Click the three-dot menu → Duplicate
- Edit as needed and schedule for a future date
Frequently Asked Questions
Does duplicating a post affect the original? No — the original post is completely unchanged. The duplicate is an independent copy.
Can I duplicate a post to a different channel? Yes — when the duplicate opens in the composer, change the channel selection before scheduling.
Can I duplicate multiple posts at once? Bulk duplication may not be available — check your interface. For large-scale content repurposing, the bulk upload feature (CSV) is usually more efficient. Bulk upload guide →
Can I duplicate a failed post? Yes — duplicating a failed post gives you a clean copy to fix and reschedule without losing the original content.
Is there a limit to how many times I can duplicate a post? No — you can duplicate as many times as needed.