Using Channel Groups in Publlish

Learn how to create and use channel groups in Publlish to organise your social media accounts by client, brand, or region. Ideal for agencies and teams managing multiple accounts.

If you manage social media for multiple brands or clients, your Channels list can get crowded fast. Channel groups let you organise connected accounts into labelled sets so your team can navigate quickly and focus on the right accounts without distraction.

This is particularly useful for agencies, but any team managing more than four or five channels will benefit from the structure.

What Are Channel Groups?

A channel group is a named collection of channels within Publlish. You create the group, give it a label (e.g. "Client A — Fashion Brand" or "APAC Markets"), and assign channels to it.

Once set up, team members can filter their view by channel group — so a team member who only works on Client A's accounts sees only Client A's channels, not the full list.

How to Create a Channel Group

In your Publlish dashboard, go to Channels
Click Create Group or New Group (depending on your interface version)
Give the group a name — use something clear and descriptive, especially if you're an agency (e.g. client name + niche)
Select the channels you want to add to this group from your connected channels list
Save the group

Your new group will appear in the left sidebar under your Channels section. Click it to filter your dashboard to only show that group's channels.

Adding and Removing Channels from a Group

You can update group membership at any time:

To add a channel to a group: go to the group settings, click Edit, and select additional channels
To remove a channel from a group: open the group, find the channel, and remove it from the group (the channel stays connected to Publlish — it's just no longer in this group)
A channel can belong to more than one group — useful when a channel spans categories

Use Cases for Channel Groups

Agency client management Create one group per client. Each group contains all the social accounts for that client — their Facebook Page, Instagram, LinkedIn, TikTok, and so on. Team members assigned to that client only see and work within that group.

Brand or product lines If you manage one large brand with multiple sub-brands or product lines (e.g. a parent company with three distinct consumer brands), create a group per brand.

Geographic markets If your business has regional social accounts (e.g. UK, US, and Australia accounts for the same brand), organise them into regional groups so regional managers can focus on their territory.

Content type or platform Some teams organise by platform type — a "Video Channels" group containing all TikTok and YouTube accounts, and a "Text/Image Channels" group for LinkedIn, X, and Facebook.

Channel Groups and Team Permissions

Channel groups work alongside team permissions in Publlish. You can assign team members access to specific groups, so they only see the channels they're responsible for.

For example:

A junior social media manager is given access to Client A's group only
A senior manager has access to all groups
A client is given viewer access to their own group's analytics

Full guide to adding users and setting permissions → Using Publlish as an agency →

Frequently Asked Questions

How many channel groups can I create in Publlish? Group limits depend on your plan. Higher-tier plans support more groups. See plan details →

Can a channel be in more than one group? Yes. A channel can be assigned to multiple groups simultaneously.

Can I post to all channels in a group at once? Yes. When composing a post, you can select a channel group to post to all channels within it, rather than selecting channels individually.

Will deleting a group disconnect the channels in it? No. Deleting a group only removes the group label — all channels in the group remain connected to Publlish. They'll just appear in the main ungrouped channels list.

Can team members see all groups or only ones they're assigned to? This depends on their permission level. Admins see all groups; other roles can be restricted to specific groups. Team permissions guide →