YouTube Analytics in Publlish
Track YouTube performance in Publlish: views, watch time, thumbnail CTR, subscriber growth, traffic sources, audience retention, Shorts analytics, cards and end screens, and estimated revenue for monetised channels.
Publlish's YouTube analytics cover your whole channel — long-form videos and Shorts — from the first thumbnail impression to subscribers and revenue.
Go to Analytics → Channels → YouTube to open it.
Channel Header
- Subscribers
- Period Views
- Watch Time (hours)
- Impressions CTR
- Est. Revenue (monetised channels only)
Views and Watch Time
- Daily Views — total views per day, both periods
- Daily Watch Time — total minutes watched per day, both periods
Watch time matters as much as views — it's one of YouTube's strongest ranking signals.
Impressions and CTR (Thumbnail Effectiveness)
The Impressions vs CTR chart shows how often YouTube displayed your thumbnails (bars) and how often people clicked (line).
Publlish rates your click-through rate against these bands:
- Below 2% — below average
- 2–5% — average
- 5–10% — good
- Above 10% — excellent
If impressions are rising but CTR is falling, your thumbnails and titles are the first thing to test.
Subscriber Analytics
- Subscriber Growth — total subscribers over time
- Weekly Gained vs Lost — subscriber churn, Period A vs Period B
Traffic Sources
See where your views came from — YouTube Search, Browse Features, Suggested Videos, External and other sources — and how that mix shifted between periods. High search traffic means your titles and descriptions are working for SEO; high suggested traffic means YouTube is recommending you alongside other videos.
Audience Demographics
- Age, Gender, Device Type, Top Countries, Operating System
- Subscription Status — views from subscribers vs non-subscribers. A healthy share of non-subscriber views means you're reaching new people.
Cards and End Screens
- Click Volume — card clicks vs end screen clicks, Period A vs Period B
- Click-Through Rates — card CTR and end screen CTR trends
Use these to see whether your in-video prompts are moving viewers to other videos, playlists or links.
Revenue (YouTube Partner Program)
If your channel is monetised, Publlish shows Daily Revenue & RPM — estimated revenue (bars) and revenue per 1,000 views (line), both periods.
Revenue data needs the revenue permission to be granted when you connect YouTube. Figures are YouTube's estimates, not guaranteed payouts.
Shorts Analytics
- Shorts Views (Daily) — Shorts get higher raw view counts because they autoplay in the feed
- Avg View % & Subscribers Gained — how much of each Short people watch, and how many subscribers Shorts bring in
Shorts impressions and CTR behave differently from long-form because of the Shorts feed format, so don't compare them directly.
Video Library
Filter by All, Long-form or Shorts and click a video to see:
- Audience Retention Curve — the percentage of viewers still watching at each point, compared with the average for similar videos (YouTube updates this with a 48–72 hour delay)
- Performance vs your channel average
- Derived metrics: subscriber conversion, like rate, comment rate, share rate, watch efficiency and CTR
- Traffic sources for that video
- Top Search Terms — the searches that led people to the video (great for SEO)
- View Velocity — daily views over the first 14 days after publishing
- Top comments
Frequently Asked Questions
Why can't I see revenue? Revenue only appears for channels in the YouTube Partner Program, and only if you granted revenue access when connecting YouTube. Try refreshing the YouTube connection and accepting all permissions.
Why is retention data missing for my newest video? YouTube takes 48–72 hours to process retention data.
What's a good YouTube CTR? 2–5% is average; 5–10% is good; above 10% is excellent.
Are Shorts included in my channel totals? Yes, and they also have their own Shorts section so you can analyse them separately.