TikTok Analytics in Publlish
A complete guide to TikTok analytics in Publlish: video views, engagement rate, For You Page rate, traffic sources, watch time, completion rate, audience demographics, best time to post and per-video retention.
TikTok rewards videos people watch to the end and share. Publlish's TikTok analytics focus on exactly those signals — so you can see not just how many views you got, but whether TikTok's algorithm is pushing your content to new audiences.
Go to Analytics → Channels → TikTok to open it.
The 30-Day Limit
TikTok's Business API limits period analytics to 30 days. If you choose a 90-day period, Publlish shows the 30 days of real data.
To give you longer trends, Publlish stores a daily snapshot of your TikTok data from the day you connect. Data from before you connected isn't available.
Account Header
- Followers
- Period Views
- Avg Eng Rate
- FYP Rate
Video Views and Engagement
- Daily Video Views — total plays per day, both periods
- Engagement Rate (Daily) — (likes + comments + shares + saves) ÷ views
- Daily Likes, Comments & Shares
- Follower Growth (Daily) — new followers gained per day, both periods
For You Page (FYP) Analysis
FYP Rate is the percentage of your views that came from the For You Page. It's TikTok's clearest signal that the algorithm is distributing your video to people who don't follow you yet.
- A rising FYP Rate means you're reaching new audiences
- A falling FYP Rate means most views come from existing followers
Publlish treats an FYP Rate of 70% or more as strong.
Traffic Sources
See your discovery mix — For You Page, Following, profile, search, sounds and other sources — and how it shifted between Period A and Period B.
Watch Time and Completion
- Avg Watch Time (Daily) — average seconds watched per viewer, a key algorithm signal
- Full Video Watched % — the share of viewers who watched to the end. Publlish treats 70% or more as strong.
Audience Demographics and Best Time to Post
- Age, Gender, Device Type (iOS vs Android), Top Countries
- Best Time to Post — when your followers are active, with your peak highlighted
Profile Views
Daily Profile Views — unique accounts visiting your profile, both periods. A spike after a video usually means it made people curious enough to check you out.
Video Library
Filter by All, 🔥 FYP Hits or Top Views. Click any video to see:
- Video Retention Curve — viewer drop-off at every 10% of the video
- Traffic Sources for that video
- Performance vs your account average
- Derived metrics: engagement rate, save rate, share rate, watch efficiency, unique viewer rate and re-watch rate
- Viewer Demographics — who watched this video, which may differ from your followers
- The sound used and top comments
Frequently Asked Questions
Why can't I see more than 30 days of TikTok data? TikTok's API limits analytics to 30 days. Publlish saves daily snapshots from the day you connect, so your history grows the longer TikTok stays connected.
What is a good FYP Rate? 70% or higher means TikTok is actively pushing your videos to new viewers.
Do I need a TikTok Business account? Analytics are available for TikTok Business accounts connected to Publlish. Business accounts also tend to stay connected more reliably.
Why do the viewer demographics on a video differ from my follower demographics? Videos that perform well on the For You Page reach people who don't follow you yet — so the audience for a single video can look quite different.