Analytics Data Limits by Platform
Why some analytics history is limited: TikTok's 30-day window, X's 30-day private metrics, 14-day Stories data, Facebook Groups restrictions, LinkedIn Company Pages only, and YouTube retention delays.
Publlish gets analytics from each platform's official API. Each platform decides how much data it shares and for how long. This page explains the limits so nothing catches you by surprise.
Quick Reference
| Platform | Limit | What Publlish does |
|---|---|---|
| TikTok | Period analytics capped at 30 days | Stores daily snapshots from the day you connect, so longer history builds up |
| X (Twitter) | Private metrics (impressions, engagements, URL clicks) limited to 30 days. Public metrics cover your last 3,200 posts | Shows public and private metrics separately |
| X (Twitter) | No "followers gained" data | Tracks follower count daily and calculates growth from the day you connect |
| Instagram Stories | Data available for 14 days after posting | Captures story data while you're connected |
| Facebook Stories | Data available for 14 days; fewer metrics than Instagram | Captures story data while you're connected |
| Facebook Pages | Up to 2 years of history | Full page history available |
| Facebook Groups | Requires Meta approval and admin access; 90 days of history | Limited Groups metrics |
| Company Pages only — no personal profile analytics | Full Company Page analytics, up to 2 years | |
| YouTube | Retention data delayed 48–72 hours; revenue needs revenue permission | Shows retention once processed; revenue for monetised channels |
| Business or Creator accounts only | Full analytics for Business/Creator accounts |
Why History Starts When You Connect
For TikTok and X follower growth, platforms don't give us old data — so Publlish starts recording from the day you connect. The sooner you connect, and the longer you stay connected, the more history you'll have.
If a channel disconnects, Publlish can't capture data during the gap. Keep your channels connected to avoid holes in your reports. Keeping channels connected →
Frequently Asked Questions
Can Publlish get around these limits? No. These limits are set by each platform and apply to every tool using their APIs.
Why does my 90-day TikTok report only show 30 days? TikTok's API caps analytics at 30 days. Over time, Publlish's daily snapshots let you see longer trends.
I connected my channel today — why is there so little data? Some platforms share past data, others don't. For TikTok and X follower growth, data builds from the day you connect.