Analytics Troubleshooting FAQ
Fix common Publlish analytics problems: missing data, numbers that don't match the native app, blank demographics, missing revenue, out-of-date metrics and gaps in history.
Most analytics problems have a simple cause. Work through the questions below before contacting support.
My analytics aren't showing any data
- Check the channel is Connected under Channels. If it shows a warning, refresh the connection →
- Check the brand switcher — you may be viewing a brand that doesn't include the channel
- Check your date range — make sure it covers a period when you were posting
- Click Refresh (↻) at the top of the page
My data looks out of date
Look at Last synced at the top of the page. Click Refresh (↻) to pull the latest data. If it still doesn't update, refresh the channel connection.
My numbers don't match the native app
Small differences are normal. Common reasons:
- Timing — platforms keep updating numbers for days after a post goes out
- Time zones — your Publlish time zone may differ from the platform's
- Definitions — platforms sometimes calculate metrics differently in their own apps than in their APIs
- Date ranges — make sure you're comparing exactly the same dates
There's a gap in my history
Publlish can't collect data while a channel is disconnected. For platforms with short data windows (TikTok, X private metrics, Stories), that data may not be recoverable. Keep channels connected to avoid gaps. Data limits by platform →
Demographics are blank
Platforms only share demographics when an account has enough followers to keep individuals anonymous. Small or new accounts may see limited or no demographic data.
Instagram analytics are missing
Instagram analytics require a Business or Creator account. Personal accounts don't share analytics. Switch account type in the Instagram app, then refresh the channel in Publlish.
LinkedIn analytics only show my Company Page
That's expected. LinkedIn only provides analytics for Company Pages to standard apps, not personal profiles.
YouTube revenue isn't showing
Revenue appears only for monetised channels in the YouTube Partner Program, and only if revenue access was granted when connecting. Refresh the YouTube connection and accept all permissions.
A YouTube video has no retention curve
YouTube takes 48–72 hours to process retention data. Check back in a couple of days.
My TikTok 90-day view only shows 30 days
TikTok's API limits analytics to 30 days. Publlish stores daily snapshots from the day you connect, so your history grows over time.
Still stuck?
Contact Publlish support with:
- The channel and brand affected
- The date range you're viewing
- A screenshot of the issue